Hargrave St. Market Branding
TRUE NORTH SPORTS + ENTERTAINMENT, WINNIPEG
Inspired by popular food halls across North America and Europe, Hargrave St. Market is the newest and most exciting addition to Winnipeg’s food scene. Located at True North Square in the heart of the sport, hospitality, and entertainment district, Hargrave St. Market is central, connected, and a favourite gathering spot.
For this dynamic food hall, KDA developed the name – Hargrave St. Market – and crafted its fitting brand mark. ‘Hargrave St. Market’ isn’t just a name; it’s a symbol of the fusion between urban sophistication and local charm, paying homage to the iconic street name.
The brand mark features a custom-designed, hand-drawn ‘H’ that embodies the casual spirit of the food hall. Its organic lines and warm green hue evoke a sense of natural simplicity, inviting patrons to connect with the ease and authenticity of this culinary experience.
Hargrave St. Market’s thoughtfully designed brand identity is crafted to inspire excitement and foster connection.
VISUAL BALANCE
Emphasizing HARGRAVE ST. MARKET in uppercase letters extends the brand’s visibility, appealing to a broader audience, while the infusion of natural warm colours provides a captivating visual contrast, drawing patrons into the brand experience.
Utilizing the Brown STD font, the design strikes the perfect balance between modernity and tradition. With its semi-condensed proportions, this font complements the line-drawn ‘H’, emphasizing the word ‘MARKET’ to ground the representation of “HARGRAVE ST.” in a clear, legible manner.
Crafted to
Inspire
SEAMLESS INTEGRATION
The Hargrave St. Market brand has been meticulously designed for seamless integration across various platforms, ensuring a cohesive and memorable experience for patrons. From eye-catching signage adorning the entrance and throughout the food hall, to the website and engaging social media presence, the brand identity permeates the Market’s online and physical presence. Additionally, the brand mark was strategically created for application on merchandise such as apparel, tote bags, and culinary accessories like aprons, as well as on practical items including food trays and napkins, to create an immersive brand experience across various touchpoints.
CULINARY CROSSROADS
Whether standing alone as a simple monogram or integrated with the brand mark, the ‘H’ represents the crossroads to a world of culinary delights and shared community experiences.
