Designing for People, Places & Spaces


About KDA

Smart design comes from passion,
creativity & dedication

For more than 50 years, Kramer Design Associates (KDA) has been creating award-winning, smart design solutions across a broad range of sectors, including mixed-use and office, residential, sports and entertainment, hospitality, arts and culture, education, civic, and transit. We plan innovative signage and wayfinding journeys to enhance user experiences, develop identity-building amenities for city streetscapes, integrate dynamic digital media into urban architecture, and design bespoke brand logos and identities.

KDA is guided by a strong commitment to our clients, offering a high level of personal service, passion, creativity, and dedication. Our conceptual framework is derived from a consultative approach, and we invest time to gain a comprehensive understanding of their business. This enables us to develop highly effective solutions that aid in our clients’ growth and success.

We employ a thorough approach that converges diverse design talents to craft multi-faceted solutions for projects of various scope, scale, complexity, and context. Our team of research planners, wayfinding strategists, graphic and environmental designers, brand storytellers, industrial designers, new technology specialists, and BIM360 and AutoCAD construction technologists seamlessly merge creativity with technical innovation.

KDA skillfully brings together these disciplines into a unified vision creating cohesive, connected and memorable experiences. This unique expertise has earned KDA international recognition through widespread publications, media features, exhibitions, and awards.

The Team

Multi-disciplinary professionals
committed to design excellence

KDA’s team of multi-disciplinary professionals excels in creating powerful and intelligent design solutions, encompassing everything from broad conceptual planning to intricate design details. These solutions are founded on the principles of delivering comprehensive programs supported by best practices and research and refined through design expertise and experience.

The team’s commitment to nurturing creativity leads to the development of diverse design solutions, ideally suited for efficiently managing a wide-ranging portfolio of projects. Complementing this expertise is KDA’s senior team, which has remained unchanged for over two decades, boasting a rich history of design and innovative excellence.

The KDA Team

Clients & Collaborators

KDA’s design philosophy places a strong emphasis on collaboration. We take immense pride in cultivating partnerships that pave the way for successful and purposeful projects.




York Region
Street Furniture

York Region
Street Furniture

Creative Approach, Optimal Design

Jeremy Kramer is a top notch professional and leader in signage and graphic design; through a consultative process where he provided York Region, along with the City of Vaughan, Markham, and Richmond Hill, with his expert advice on wayfinding signage on Yonge Street, our primary urban corridor. Jeremy considers numerous factors and facets in his recommendations spanning from context, scale, style, theming, and placement with his hallmark impeccable taste.

Jeremy is most creative in his approach to provide his clients with optimal design; he exudes a balanced combination of design vision, patience in explaining his rationale, consideration for various stakeholder concerns and needs, and has a most tactful demeanour…a true class act!

York Region

Carmen Hui
Program Manager, Streetscape


The Glebe

Consistently Delivers Outstanding Results

I have had the pleasure of working closely with KDA on recent projects, and I cannot express enough how impressed I am with their dedication, expertise, and professionalism. From the moment we started collaborating, it was evident that KDA possesses a remarkable ability to grasp complex concepts quickly and find innovative, beautiful solutions that fit with the level of our brand. Their attention to detail is impeccable, and they consistently go above and beyond to ensure that every aspect of the project is executed flawlessly.

In short, KDA consistently delivers outstanding results. I wholeheartedly recommend them for any project or endeavor!


Daniel Lewis
Manager, Residential Development

Union City

Union City

Reflecting our Community Brand

Metropia and KDA have been collaborating on signage, wayfinding and community naming since 2015. Metropia continues to engage KDA because they create a comprehensive and thoughtful Community Name and then tie all the signage, naming and wayfinding back into the overall community brand and create an aesthetically pleasing signage program. Signs are not placed as an afterthought, but rather carefully thought through and designed to use materials, fonts, language, and icons that reflect our community brand and our placemaking for the project.

KDA works closely with our architects and interior design team to ensure an elevated and elegant wayfinding experience is offered in all of our communities.


Lee Koutsaris
Vice President Sales & Marketing

University of St. Michael’s College

University of
St. Michael’s College

An Exceptional Group of Professionals

As architects, our foremost concerns reside in providing an exceptional built work for our clients. This is only possible through a highly intricate and dynamic collaboration with an ever growing large number of specialty consultants, for which communication is key. Our choice to work with KDA is founded in their ability to excel at this fundamental aspect of our professional services delivery model. Not only do they bring to the table highly sensitive and critical design thinking, most importantly they are skilled communicators and perceptive working partners.

As leaders of the firm, both Jeremy Kramer and Janet Young are receptive listeners, who are responsive to our needs and those of the project, providing insightful solutions through an on-going shared dialogue. KDA are an exceptional group of professionals.

CS&P Architects

Christine E. Vozoris
Senior Associate


Shopping Centre

Valuable & Collaborative Partners

Jeremy and the team at KDA have been valuable partners of Oxford for many years. In our retail portfolio, they led the design and implementation of our signage and wayfinding master plans at Yorkdale, STC and Square One. These comprehensive plans included both interior and exterior signage elements which allowed for a consistent brand experience from the moment you arrived on the property, with gateway signage, all the way down to simple things like washroom signs. The results were outstanding. During this process, KDA was collaborative and listened to our needs. They also had the experience and contacts to deal with all of our municipal approvals.

We truly appreciate them as a trusted partner.
Thank you, KDA!


Robert Horst
RPA, Vice President Retail

Scotiabank Arena

Scotiabank Arena

Out-Of-The-Box Creative Thinkers

Since 2004, KDA has actively consulting with MLSE on the design and integration sponsorship branding, wayfinding, architectural lighting, street furniture and new media signage to address specific design requirements of our entertainment properties. KDA continues to provide forward thinking design solutions that reinforce the ‘best-of-class’ approach that has made MLSE a sports and entertainment leader.

KDA are true ‘out-of-the-box creative thinkers.


Robert J. Hunter
Former Executive Vice President, Venues & Entertainment

Innovation Centre

Innovation Centre

High Level of Expertise

KDA’s interpretation of the architectural geometry and their sensitivity to the natural finishes used in the Nexus of the Waterfront Innovation Centre successfully integrates with the overall design. Sweeny &Co Architects is always pleased to recommend KDA to our clients because of their high level of expertise with signage and wayfinding programming.

Sweeny & Co Architects

Diane Valentine
OAA, Architect AIBC, Senior Associate

Lakeview Village

Lakeview Village

Elevating the Brand Expression

Lux 9 Inc. joined forces with the brilliant team at KDA to support the wayfinding and signage for the Lakeview Village Discovery Centre. KDA crafted an integrated wayfinding plan that journeyed visitors through an art trail to a recreation field, to sculpture didactics in a field of sunflowers. The team elevated the brand expression within the Discovery Centre with a custom graphical language set and naming conventions that embraced the spirit of Lakeview Village.

KDA’s commitment to executional excellence contributed to the awards and critical acclaim the Discovery Centre has received.


Kate Driscoll

Ice District

Ice District

Leading Edge Knowledge, Productive Approach

We have had the pleasure of working with KDA in the design of both the wayfinding and digital strategies for the arena and district. I have appreciated their leading edge knowledge, their tremendous responsiveness and their consistently productive approach. I have no hesitation in strongly endorsing them.

Katz Group

J. Robert Black
QC, former Executive Vice President

Mitchell Hall

Mitchell Hall

Successfully Lead a Complex Consultative Process

The KDA Team has strategically and efficiently designed a signage master plan for Queen’s University’s most innovative campus building, while simultaneously leading a complex consultative process with various Stakeholders. Importantly, they were very responsive to our demanding schedule.

Queen's University

Franco Lora
IWC Project Lead

Borden Ladner Gervais

Borden Ladner Gervais LLP

Rave Reviews for BLG’s New Logo

Thanks for everything you and your team have done with respect to our new logo. It looks great and we are getting rave reviews from everybody in the firm. KDA has done a great job for BLG!

Borden Ladner Gervais

Sean Weir
National Managing Partner

George Brown College

George Brown College

Extensive Experience, Strategic Approach

Through their extensive experience and strategic approach to signage and wayfinding, KDA has designed a coordinated program that has visually unified and strongly branded our three main campuses, while providing expert navigation to our students and staff alike.

Toronto Downtown West

Downtown West

Breadth of Experience, Brilliant Creativity

KDA’s consultation process with our BIA members and urban planners, has resulted in a brand and icon-based area identification system that has helped bring character to our streets, benefitted our web, mobile, and social media communications, and has layered a foundation for our wayfinding initiatives and streetscape beautification.

Their breadth of experience, coupled with their brilliant creativity, made managing expectations a seamless process.

Toronto Downtown West

Janice Soloman
Executive Director

Toronto Street Furniture

Toronto Street Furniture

Design Leadership, Commitment to Excellence

Astral is proud of the working relationship with KDA, in their design leadership, their ability to meet deadlines and their commitment to excellence for projects in the public realm.


Luc Beaulieu
Former Vice President

York University

York University

Highly Creative Solutions

KDA drove the project and took charge to meet all of our project deadlines with highly creative solutions that reflected York University’s new brand identity.

York University

Steve Dranitsaris
Former Senior Executive Officer, Office of the Vice President



Gorgeous Design

INFOTOGO© will certainly help Torontonians and tourists navigate their way throughout our city. The design is gorgeous. It’s a great addition to Toronto!

Downtown Yonge

Arron Barberian

City of Toronto

Toronto Street Furniture

Cooperative & Accommodating

KDA has been very cooperative and accommodating in working with City officials in the development, design and management of the extensive and comprehensive street furniture program.

City of Toronto

Kyp Perikleous
Manager, Transportation Services Division

Fleming College

Fleming College

Considerable Expertise, Strategic Acumen

After just a few site visits, KDA used their considerable expertise and strategic acumen to design a holistic wayfinding and signage master plan that was universally accepted by our Executive Team and has purposefully laid the groundwork for our current and future signage needs.

Fleming College

Tom Holden
Director of Facilities

Trent University

Trent University

KDA’s Program Endures

The signage and wayfinding system that KDA designed for Trent University remains effective today and we continue to use our standards manual for on-going developments.

Trent University

Julie Cook
Facilities Management