Signage & Wayfinding

KDA crafts memorable visual systems that guide people within physical environments. Our focus revolves around elevating user experiences, simplifying navigation, and fostering a deeper sense of connection between people, places, and spaces.

Our comprehensive approach involves developing a master plan strategy through initial research, insightful consultations, circulation studies, spatial analysis, and an understanding of user psychology and practical needs. These findings guide the creation of custom-designed signage, clear communication messages, distinctive typography, purposeful iconography, maps, and immersive environmental graphics, all aimed at creating an intuitive wayfinding system. Importantly, we prioritize accessibility, diversity, and sustainability to ensure that our signage and wayfinding effectively cater to all and endure over time.

KDA also recognizes the multi-faceted role of signage and wayfinding initiatives. Beyond aiding navigation, we leverage them as vital tools for branding and identification. KDA uncovers each project’s unique voice allowing us to convey a compelling narrative that resonates deeply within the public realm.