Yonge Sheppard Centre
RIOCAN, TORONTO
Winner of an Architizer A+ Popular Shopping Centre Choice Award, Yonge Sheppard Centre is a prominent mixed-use development comprised of three levels of retail, residential and two office towers all connected to a bustling transit hub.
The Centre boasts a dynamic signage program that not only provides expert navigation to thousands of daily visitors, it also provides enhanced revenue-generating opportunities through a strategic digital network.
KDA purposefully designed the program to seamlessly integrate with the Centre’s bold and playful architectural composition. It includes a hierarchy of identification and wayfinding sign types, environmental graphics, vehicular and pedestrian wayfinding, brand identity entrance portals and underground parking.
In addition to designing the Centre’s colourfully layered brand logo, KDA also created the name, brand mark and icon for the food hall – ‘kitchenclub’.
designing the Centre’s brand
The Centre’s colourfully layered brand logo was created by KDA to visually communicate the convergence of this mixed-use Centre. Abstract in form, the logo avoids literal depiction, but instead focuses on the character, energy and vitality of Yonge Sheppard Centre.
Creatively, it is used for a variety of graphic presentations such as marketing and promotional materials, social media platforms, environmental graphics, window frit patterns, as well as architectural detailings that serve to imbue the contemporary and kinetic design character of the property.
retail storefront guidelines
In addition to creating tenant storefront signage guidelines and standards, KDA also develop retail brand exposure solutions and presentations that helped to secure Yonge Sheppard Centre’s key anchor tenants.
revenue generating network
A dynamic network of more than 70 digital displays are located throughout the Centre at high traffic and extended dwell-time areas such as entrance portals, gathering spaces, the food hall, TTC connections, and at major wayfinding decision points.
ELEVATING THE FOOD HALL EXPERIENCE
Yonge Sheppard Centre’s food hall is a place where people go to eat, socialize, share, connect, unwind, relax, and enjoy. It is a gathering place – a social and inclusive club for the Centre, as well as the community.
With this in mind, KDA named the food hall ‘kitchenclub’ and branded it as a destination. The custom-designed brandmark and icon evoke a friendly, yet stylishly elevated food hall experience. Complementing the Yonge Sheppard Centre brandmark, it is bright and cheerful and the tri-colour icon whimsically evokes various dishware.
Brand Guidelines
KDA established a guidelines manual for Yonge Sheppard Centre to ensure brand consistency across all communication platforms.
