The Tenor
Bentallgreenoak, Toronto
For more than 20 years, KDA has played a pivotal role in shaping the digital media landscape at Yonge and Dundas in Toronto. KDA’s strategic programs span all four corners of this bustling intersection, encompassing iconic landmarks such as the Toronto Eaton Centre and Yonge-Dundas Square, as well as the largest integrated digital and static screen program at The Tenor complex.
The Tenor complex is an impressive 340,000 sq. ft. venue encompassing retail, office, and entertainment facilities. Spanning 13 stories, this vibrant destination serves as a thriving mixed-use hub, drawing the attention of both local residents and tourists.
KDA created the program at The Tenor as a dynamic mix of both digital and static screens. With five large-scale displays facing south and an additional display facing north, it features 24,000 sq. ft. of unparalleled display space. The Tenor’s program was intentionally designed to offer unique opportunities to create memorable immersive experiences through third-party advertising, social media feeds, live streaming content, and mobile advertising.
KDA Shapes Toronto’s Digital Media Landscape
KDA’s commitment to innovation and seamless integration has not only transformed Yonge and Dundas, it has also paved the way for dynamic and immersive digital experiences that continue to shape the heart of Toronto’s digital media landscape.
KDA’s Digital
Landscape
Synchronizing digital assets
As creators of Yonge and Dundas’ other prominent digital locations, KDA ensured that The Tenor’s program could seamlessly harmonize and synchronize with these existing assets. This strategic alignment provides valuable opportunities for media operators in the Yonge and Dundas area to dramatically deliver Canada’s most extensive brand dominance to their clients across all four corners.
Brand
Dominations
Enhanced Revenue-generating Opportunities
Boasting 24,000 sq. ft. of display space, advantageous sightlines and enhanced visibility to traffic travelling along Yonge and Dundas, The Tenor empowers brands to deliver visually bold campaigns with enormous creative potential while providing media operators with enhanced revenue-generating opportunities.
Revenue Plan
Strategies
Creating a Special Sign District
KDA’s early involvement in designing and implementing digital media signage programs at Yonge and Dundas, encouraged the City of Toronto to create a special sign district for the overall neighbourhood where kinetic and vibrant energy is embraced and celebrated.
