Scotiabank Arena
Maple Leaf Sports & Entertainment (MLSE), Toronto
Located in downtown Toronto, Scotiabank Arena, formerly Air Canada Centre, is a multi-purpose arena positioned at the foot of Maple Leaf Square, a multi-use complex and public square.
KDA developed a transformative signage program to rebrand the facility to Scotiabank Arena, enhance the overall fan experience and ultimately achieve a sense of heightened kinetic immersion for all those gathered in the Square.
The program also operates as a true digital signage network enabling MLSE’s Sponsorship and Marketing Teams to sell brand domination packages, promote upcoming concerts, events and daily activities, and live-stream their amazing Jurassic Park tailgate parties.
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-01.jpg)
Since 2004, KDA has actively consulted with MLSE on our entertainment properties. They continue to provide forward thinking design solutions that reinforce the ‘best-of-class’ approach that has made MLSE a sports and entertainment leader. KDA are true ‘out-of-the-box’ creative thinkers.
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-02.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-03.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-04.jpg)
The Fan Experience
The cornerstone of the program features epic-sized digital displays that present real-time events and games to more than 10,000 fans that gather to celebrate in the Square.
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-05.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/Scotiabank-Arena-logo.gif)
animating the brand
Several unique and innovative concepts were created by KDA including the use of high-resolution LEDs that animate and transform the Scotiabank Arena logo in response to an event – dramatically changing to Toronto Raptors’ red or Toronto Maple Leafs’ blue.
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-06.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-07.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-08.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-09.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/09/MLSE-Scotiabank-Arena-Kramer-Design-Associates-10.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-11.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-12.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-13.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-14.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-15.jpg)
![Scotiabank Arena | Kramer Design Associates Scotiabank Arena | Kramer Design Associates](https://www.kramer-design.com/wp-content/uploads/2023/08/MLSE-Scotiabank-Arena-Kramer-Design-Associates-16.jpg)