Mississauga
Celebration Square
CITY OF MISSISSAUGA, MISSISSAUGA
Mississauga Celebration Square is a dynamic and popular public space located in the heart of Mississauga’s downtown core. It serves as a central gathering place for residents and visitors and hosts a wide range of cultural, community, and entertainment events throughout the year.
KDA spearheaded the strategic development of a multi-tiered and multi-purpose signage and wayfinding master plan for the 6.6-acre Square. Skillfully integrating bespoke signage and wayfinding solutions, placemaking, digital displays, and revenue-generating media strategies, KDA’s program seamlessly guides visitors through the Square while elevating their overall experience with immersive digital narratives, injecting vibrant and contemporary energy into this public space.
Digital Gateway - a self-funding model
An innovative contribution by KDA was the recommendation and introduction of a bold landmark digital gateway. This dramatic gateway not only serves as a welcoming entrance to the Square but also incorporates a self-funding model. This strategic addition generates additional revenues for the City of Mississauga and helps support the various activities and initiatives within the Square. It exemplifies KDA’s commitment to enhancing the Square’s sustainability and vibrancy.
Digital Immersion
KDA created a cutting-edge digital media program that incorporates two expansive high-resolution LED displays, complete with audio systems, flanking the performance stage. These state-of-the-art displays serve as the canvas for showcasing concerts, cultural celebrations, festivals, and upcoming events. Ribbons of LED intertwine around the displays, adding an extra layer of visual appeal with animated graphics and text, and invite visitors into an immersive digital experience.
Celebrating
Community
Celebrating Togetherness
Mississauga Celebration Square plays a crucial role in fostering a sense of community and cultural diversity in the city. It provides a lively and inclusive space for residents and visitors to come together and celebrate various aspects of life in Mississauga. KDA’s digital displays serve as an integral participant in the Square’s excitement and vitality.
Navigating the Underground Parking
Mississauga Celebration Square features a complex, multi-level underground parking facility, and KDA recognized the need for an intuitive wayfinding solution. KDA introduced colour-coded parking zone icons at entrances and exits, helping visitors remember their parking spots and guiding them effortlessly to their desired destinations – a seamless journey from parking to the Square’s engaging activities.
Parks within the Square
As a complement to the overall program, KDA also designed coordinated identification and wayfinding signs for the Square’s two beautiful community parks – Scholars’ Green and Community Common.
Celebrating Diversity
To celebrate and recognize diversity in the City of Mississauga, KDA created a custom environmental graphic pattern adorned with meaningful messages in over 45 languages.