Manulife Centre
Manulife, Toronto
Located along Bloor Street’s ‘Mink Mile’, Manulife Centre is a prestigious mixed-use development that combines upscale shopping, luxury living, and modern office spaces creating a vibrant and dynamic environment. It is home to several major anchors including Eataly, Indigo, BMO, Cineplex and Swarovski. Sleek and modern in appearance, the Centre’s two-storey transparent façade enhances the overall streetscape experience and establishes itself as an exciting and inviting landmark in the heart of Yorkville.
Similarly, KDA created a signage, wayfinding and digital network program that complements and reflects the Centre’s dynamic, open character with a coordinated system of sign fixtures that are light and transparent in nature. The program is thoughtfully integrated throughout the Centre and showcased as a flexible system boldly presenting Manulife Centre’s anchor tenant brands.
Brand Presence
KDA’s retail signage system avoided the use of sign bands or sign boxes presenting instead dimensional, internally lit tenant brands atop custom carrier bars that are seamlessly integrated with the architectural curtain-wall. It’s a system that created a consistent presentation while providing each tenant a powerfully individual brand presence.
Light &
Transparent
Distinctly Transparent, Delicately Pinned
In keeping with the overall design intent, KDA’s wayfinding sign panels are distinctly transparent and delicately pinned to the beautiful, marble-clad walls avoiding unnecessary clutter within the airy, light-filled environment.
Guidance System Technology
To improve traffic flow and customer service, KDA’s wayfinding clearly directs vehicular traffic to the parking entrance and provides advance information on available parking levels utilizing guidance system technology.
