TD Tower
Mulvey & Banani Lighting, TD Bank Group, Toronto
As digital signage specialists, KDA was retained by Mulvey & Banani Lighting (MBL) to develop a new branding solution for the iconic TD sign as part of an overall upgrade to the spire atop the towering 53-story structure at 161 Bay Street.
KDA’s innovative solution replaced the static, original neon sign with a cutting-edge four-sided, high-resolution digital display. This dynamic display not only showcased the TD brand but also served as a canvas for commemorating significant events throughout the year, such as the Blue Jays’ Home Opener, Orange Shirt Day, and Pride celebrations.
From conceptualizing signage concepts to securing necessary municipal approvals, KDA’s role encompassed the entire design and implementation strategy.
KDA also prepared highly detailed digital signage specifications for the tendering process and collaborated closely with the selected manufacturer, Atec Signs, and LED manufacturer Mitsubishi. Conducting thorough shop drawing reviews, KDA oversaw and project managed the fabrication and installation processes of the digital signage.
To harmonize with KDA’s innovative digital signage program, MBL crafted a synchronized lighting system for the tower. Together, these elements have given rise to a revitalized and contemporary representation of the TD brand within the Toronto skyline.
KDA created a successful transformation of the TD sign into a vibrant and dynamic beacon, celebrating both the brand and important occasions throughout the year.